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The increasing scale of advertising costs using the traditional
advertising tools (electronic and press media) as well as the
need for better target market selection have made Direct Marketing
more and more important.
This need is even more obvious for small and mid-size companies
where budgets are not sufficient and the return on investment
not as promising. Direct Marketing is the only method that can
guarantee high levels of advertising exposure.
MAIL-BOX DISTIBUTION
 The
mailbox distribution technique is ideal for companies that
aim at large population groups (target groups), and can offer
wide coverage up to 90-95% of all households.
Through years of extensive research, our company has developed
a unique logistics software, which consists of 500 geographically
divided areas in Cyprus, with all households accounted for.
DOOR-TO-DOOR DISTIBUTION
A distribution method similar to the mailbox
method, offers wide and extensive target-group coverage, and
at the same time ensures direct approach and exclusivity with
the promoted product.
DISTRIBUTION IN OPEN-AREAS
This method is ideal for short-term campaigns.
The distribution occupies a large population size in all demographic
aspects, and it usually takes place at traffic lights, supermarket
parking lots, recreational centres, etc.
INDOOR DISTRIBUTION
WITH/WITHOUT QUESTIONAIRE
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Sample distribution
and product testing can take place with or without a questionnaire.
Our distribution team can either place the product questionnaire
at someone’s premises or conduct the test itself.
This is a very effective way to bring the consumer directly
in contact with the promoted product. The target group
selection process can be determined using age, socio-economic
or occupational criteria.
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